Aging, the Longevity Economy and What it Means to You
Joe Coughlin, director of the Massachusetts Institute of Technology (MIT) AgeLab, has written a book called The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market. In it he describes how businesses can prepare for an aging world. As he explains, “The main purpose of this book is to help [leaders in] big businesses understand this brave, old world and succeed in it; to enable them to harness the heightened expectations of baby boomers craving a better old age; and to avoid being left in the dust of creative destruction as others do the same.”