AustinUP, a 501 (c)(3) organization, works with local and regional business and civic leaders, entrepreneurs, non-profit service organizations and a multigenerational group of passionate individuals on issues related to the future of aging in Austin:
Enhance Livability for Older Adults in Our Community
The Austin City Council, on November 3, 2016, voted to adopt the Age-friendly Austin Action Plan as an addendum to the Imagine Austin Comprehensive Plan and actively work toward Austin becoming more age-friendly in support of our city’s current and future older adults. As a result, Austin joined the AARP Network of Age-Friendly Communities, which works to improve livability across the country.
AustinUP currently participates on the workgroups charged with implementing the Age-friendly Austin Action Plan.
Milken Institute Center for the Future of Aging includes Austin in its “Best Cities for Successful Aging” report (March 2017). Austin/Round Rock is #6 on the list of Top 20 Large Metro Areas. AustinUP is profiled in the report’s “Programs with Purpose.”
“In the Rosewood area in East Austin, a person can expect to live to about 72. About five miles away near Enfield Road in West Austin — on the other side of I-35 — life expectancy is 83, or 11 years longer.”
Austin has one of the nation’s fastest-growing populations of older adults. Learning how to serve this population and make them feel welcome as customers could have a direct benefit to a business’s bottom line.
AustinUP is proud to have worked alongside many dedicated individuals and nonprofits when creating the Age-friendly Austin Action Plan. Now, with the plan in implementation, we are expanding our outreach to businesses to connect them to this community effort.
For example, local business leaders may not be familiar with the term “age-friendly,” but still want to do their best to serve their older clients. Entrepreneurs who are creating apps, services and devices for older adults need introductions, research and resources to help bring new ideas to market faster.
AustinUP provides tools for businesses to ensure their success, including data, insight, focus group opportunities, community connections, membership options and event sponsorships. Join AustinUP today!
“Americans over 50 account for $7.6 trillion in direct spending and related economic activity.”
Connect Age-smart Employers with Older Job Seekers
Austin is number one in a lot of things, but not when it comes to employment for older workers. AustinUP is working to enlighten employers about the value of a multigenerational workplace. We also host quarterly “50+ in ATX” job fairs across our community. These events connect older job seekers to employers and include presentations to help older adults:
repurpose a long career to pursue new interests,
navigate the new technology involved in résumé submittal, and
maintain self-confidence during the job search.
AARP Job Search Resources can help those hunting for their next job, but aren’t sure where to turn for advice, support or job postings.
“The unemployment rate for people over age 55 is 7.9 percent in Central Texas compared to 2.8 percent for the overall population.”
Source: Repurpose Your Career: A Practical Guide for the Second Half of Life, Third Edition by Marc Miller, Founder, Career Pivot
Change Perceptions About Aging
AustinUP is working to combat ageism and change misconceptions about older adults. Our goal is to raise the profile of our senior population and train a new generation of thought leaders to explore and “normalize” innovative ideas about aging.
We host community events to:
share information about livability issues for older adults;
spotlight some of the most significant innovations in the aging/tech space, and
discuss current and future trends in this growing and underserved market.
We advocate on behalf of older adults and promote aging-related nonprofits, businesses and service providers. We also serve as a community partner to local universities to help facilitate academic research that studies aging processes and outcomes.